Insights
Practical notes on websites, ecommerce and brand.
Occasional articles from the studio.
What makes a good business website?
A good business website represents the business accurately, helps the right people understand what matters and gives them enough information to decide what to do next.
Read article →How can a website be built quickly without cutting corners?
A fast website timeframe should make you cautious. Here is exactly what a good fast process delivers, when the clock starts, and what it does and does not remove.
Read article →Website package or custom web design: which is right for your business?
A package does not mean generic and custom does not mean better. The real question is how much of your project can be defined before it begins — and which option fits.
Read article →Who owns your website when an agency builds it?
Paying for a website does not always mean you control every part of it. What website ownership actually includes, and what to confirm before you sign or pay a deposit.
Read article →Email Marketing for Ecommerce: 8 Reasons You Can't Afford to Ignore It
Eight reasons email marketing is the fastest, most profitable channel for ecommerce growth, from unbeatable ROI to automations that sell on autopilot.
Read article →Collaborative Giveaways: Grow Your Ecommerce Mailing List Fast
How to run a collaborative giveaway with complementary brands to grow your ecommerce email list fast, from finding partners to drawing the winner.
Read article →The Best Email Marketing Platform for Ecommerce (Klaviyo)
Why Klaviyo, built specifically for ecommerce, beats generalist tools like Mailchimp on segmentation, automation, analytics and SMS to grow your sales.
Read article →How to Join Google Meets for the First Time on Desktop
A step-by-step guide to joining a Google Meet call for the first time on desktop, from clicking the link to allowing camera and microphone access.
Read article →How to Setup 2FA using Wordfence on a WordPress Website
A step-by-step guide to setting up two-factor authentication (2FA) with the Wordfence Security plugin to protect your WordPress site from unauthorised access.
Read article →WooCommerce vs Shopify: Which Platform is Best for You
WooCommerce vs Shopify compared across cost, ease of use, features, performance, security and support to help you choose the right ecommerce platform.
Read article →Discount or Not? A Strategic Guide for eCommerce Brands
Whether and how to discount depends on your brand's pricing position. A strategic guide to discounting for budget, value, premium and luxury ecommerce brands.
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