Insights

Running an ecommerce business is a bit of a juggling act. You’ve got product development, customer service, operations… you’re constantly spinning plates. Then there’s marketing… social media, paid ads, SEO and email marketing; for ecommerce businesses, this is no small undertaking. But, here’s the thing… You don’t need to master all marketing channels to really […]

Performing a spam test is quick and easy with Mail-tester.com. Here’s a simple guide to help you ensure your emails land in inboxes, not spam folders. Regularly running spam tests helps boost email deliverability, ensuring more of your emails reach your audience’s inbox.

Growing your mailing list can feel like trying to catch water with a sieve? You pour your energy (and dollars) into ads, write content until your brain hurts, and still — subscribers trickle in at a snail’s pace. But what if I told you there’s a faster, more cost-effective way to get more subscribers? Say hello […]

Is your email marketing platform holding back your growth? What if you could boost your sales simply by switching platforms? Sounds tempting, right? So, it’s worth asking – what’s the best email marketing platform for ecommerce? You might think a tool like Mailchimp is a safe bet, but it lacks a lot of features that […]

Choosing between WooCommerce vs Shopify can be a difficult decision. On one hand, WooCommerce offers the freedom of open-source customization, giving you the reins to mold your online store as you see fit. On the other, Shopify promises a seamless, all-in-one experience, where ease of use takes center stage, albeit at a higher cost. Understanding […]

Discounting can be a pivotal strategy for many eCommerce brands, serving as a powerful tool for both customer acquisition and retention. However, not all brands should approach discounting in the same way. The decision to discount and how to implement it effectively depends largely on the brand’s pricing position — whether it falls under Budget, […]